Ryan Serhant’s daily routine is built on discipline, time management, and clear priorities. Here’s a quick breakdown of how he structures his day to achieve nearly $10 billion in real estate sales and lead SERHANT., a globally recognized brokerage:
- Wake-Up at 4:30 AM: Starts early to check emails and prepare for the day.
- Workout at 5:30 AM: Focuses on total-body supersets for fitness and energy.
- 1,000-Minute Rule: Divides his day into 15-minute blocks, reserving 1,000 minutes for professional goals and 440 minutes for essentials like sleep and family.
- Family Time: Spends quality time with his daughter, Zena, in the evenings, ensuring work doesn’t interfere.
- Evening Prep: Ends the day by organizing tasks for the next day.
Key takeaway: Serhant’s success comes from strict time management, prioritizing health, family, and focused work. His 1,000-minute rule is a practical system anyone can adapt to stay productive and aligned with long-term goals.
Morning Schedule: 4:30 AM Start
Early Wake-Up: 4:30 AM Daily
Ryan Serhant kicks off his day at 4:30 AM, Monday through Friday. This strict routine is a cornerstone of his discipline.
"Regardless of how much sleep I get, Monday-Friday, I wake up at 4:30 no matter what. Yes, sometimes it’s exhausting, but I want to keep the routine, programming it into my subconscious that this is not a ‘negotiable.’"
The first thing he does is check his emails, setting the tone for a productive day. From there, he moves straight into his fitness routine.
Morning Workout Plan
By 5:30 AM, Serhant is already at the gym, following a well-structured workout plan. His routine focuses on total-body supersets, combining heavy lifting, cardio, and varied exercises to keep things challenging.
"It’s good that it changes all the time, and I get to do it with a bunch of other guys – [that] forces me to continue to do it."
For Serhant, fitness isn’t just about staying in shape; it’s a non-negotiable part of his life. He equates working out to a basic necessity:
"What I have to do during the day has nothing to do with whether I work out or not. Working out, to me, is synonymous with eating."
After his workout, he transitions to organizing and planning his day.
Daily Task Planning
Serhant uses what he calls the "1,000-minute rule" to manage his day with precision. He breaks his day into 15-minute blocks, ensuring every moment contributes to his bigger goals. His system includes:
- Treating the day as a 1,000-minute time bank
- Dividing tasks into 15-minute intervals
- Aligning daily activities with long-term objectives
- Staying adaptable while maintaining focus
"The 1,000-minute rule helps me stay quick in my decision tree."
Work Hours: Focus and Output
Time Blocks: Task Management
Ryan uses a 15-minute block system to tackle immediate tasks. This method helps him stay focused and make quick decisions. His structured approach naturally supports smooth teamwork and effective client management.
"The 1,000-minute rule helps me stay quick in my decision tree." – Ryan Serhant
Tools and Team Management
Ryan’s brokerage uses advanced technology to boost efficiency. Their AI-powered S.MPLE platform allows agents to request marketing materials, create CMAs, monitor progress, and get real-time support.
"Delegate, relax, and watch your business grow. S.MPLE has made this my new mantra. Absolutely love it!" – Bernadette Brennan
Client and Business Balance
With streamlined task management and reliable team tools, Serhant skillfully balances client needs and business growth. He prioritizes personal accountability and smart time management. When interruptions arise, he keeps his focus by treating time as a resource, ensuring small setbacks don’t disrupt overall productivity.
This mindset enables him to address urgent client concerns while driving long-term business success. By treating time like currency and sticking to a strict schedule, Serhant has created a system that delivers consistent results while allowing for flexibility in the fast-paced real estate world.
Evening Schedule: Rest and Reset
Family Time Block
Ryan Serhant places a strong emphasis on spending quality time with his family, especially his daughter Zena. He sets firm boundaries to ensure this time remains undisturbed by work.
"When I’m with Zena, I am fully present. I give her all of my attention. If I’m pulled away, I take the call somewhere else. I don’t try to do it all at the same time. When I pay on the floor or crawl around with Zena, my phone isn’t in my hand. I’m present, and that is important for both of us." – Ryan Serhant
His evening routine with Zena revolves around three key activities:
- Reading bedtime stories
- Playing together
- Tucking her into bed
This time not only strengthens their bond but also helps him unwind after a busy day. It’s a moment of connection that leaves him refreshed and ready for what’s ahead.
Getting Ready for Tomorrow
Serhant also uses his evenings to prepare for the following day. This intentional approach allows him to stay organized and focused, balancing his professional goals with his commitment to family. By structuring his evenings, he ensures he can perform at his best while cherishing meaningful moments with loved ones.
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Main Lessons from Serhant’s Schedule
Daily Discipline Basics
Ryan Serhant attributes his success to strict self-discipline – doing what needs to be done, even when it’s not enjoyable. His daily habits reflect this commitment:
| Core Practice | How | Why |
|---|---|---|
| Early Rising | Waking up at 4:30 AM to check emails | To get a head start on communication |
| Physical Fitness | Working out daily at 5:30 AM | To maintain energy and focus |
| Time Management | Allocating 1,000 minutes for work | To focus on strategic career goals |
"I learned to become DISCIPLINED… self-discipline is: 1. Waking at 4:30 in the morning (even though I’d rather stay under the warm covers with my wife) 2. Sending emails (even though it’s boring) 3. Going to the gym (even though I’m tired) … but I do these things (even when I don’t want to) because I know that they’re good for me. THAT is self-discipline."
These habits form the foundation of a time management system that can be adjusted to fit personal priorities.
Making the Schedule Work for You
After setting aside 440 minutes for essential tasks, Serhant dedicates 1,000 minutes to focused 15-minute intervals, ensuring every moment is used productively. He emphasizes staying calm when minor disruptions occur:
"If someone ruins $15, you’re not throwing out $985, that’s stupid."
Once the schedule is in place, tracking how time is spent becomes crucial for measuring progress.
Progress Tracking Methods
At the start of each year, Serhant outlines his major goals and estimates the time needed to achieve them. The 15-minute blocks act as manageable units to monitor whether he’s on track.
"The 1,000-minute rule [is] a path towards greater honesty and authenticity about what you really want in life and where you want to be – in one, three, and five years from now."
Billion Dollar Brokers Guide to Structuring Your Day | Ryan …
Conclusion: Start Your Success Schedule
Create a routine rooted in discipline, like Ryan Serhant’s, by focusing on how you manage your time. At the center of his approach is the 1,000-minute rule: treat each day as a bank of minutes to invest in what matters most.
Here are a few strategies inspired by Serhant’s routine to help you build your own success schedule:
| Time Management Element | How to Apply It | What You’ll Gain |
|---|---|---|
| Morning Routine | Start by waking up just 15 minutes earlier, then gradually shift toward your ideal wake-up time | A better, more productive start to your day |
| Time Blocks | Break your workday into 15-minute chunks for focused tasks | Increased efficiency and task tracking |
| Goal Focus | Tie daily tasks directly to your long-term goals | Clear progress toward what you want to achieve |
Use these ideas as a guide to structure your day for success.
The key takeaway from Serhant’s disciplined approach? Consistency beats perfection. Start small: improve your morning habits, commit to regular exercise, or carve out time for deep work. Adjust these principles to match your lifestyle while keeping their purpose intact.
If waking up at 4:30 AM isn’t your thing, no problem. Focus on creating a sleep schedule that ensures 7–9 hours of rest and works for you.
"The easiest way to stay on top of your goals is to actually do them every day." – Ryan Serhant