Andrew Tate—entrepreneur, four-time world kickboxing champion, and polarizing internet personality—has built a brand on unapologetic discipline and relentless ambition. Known for his “Top G” persona and luxury-flexing lifestyle, Tate’s daily routine is a mix of militaristic structure, fitness obsession, and wealth-building rituals. At OpenRoutine, we break down the habits of high-profile figures (without the dogma). Here’s how Tate engineers his day to dominate business, fitness, and controversy—and what you can learn from it.
The 5 AM Empire: Rise and Grind
Tate’s day starts early, often before sunrise:
- 5 AM wake-up: No snooze buttons. “The world belongs to those who wake up early,” he claims.
- Cold exposure: Immediate ice-cold shower to “shock the system” and boost mental toughness.
- Gratitude journaling: Writes down 3 things he’s grateful for (yes, really) to “program positivity.”
- Espresso and aggression: Downs a triple espresso while reviewing daily goals.
Why it works: Tate’s morning is about control. The cold shower and gratitude practice balance his “alpha” persona with intentional mindset work.
Fitness as Warfare: The Tate Training Protocol
Tate’s physique and fighting career demand brutal discipline:
- Two-a-day workouts: Morning weightlifting (focus on explosive power: deadlifts, bench presses) and evening martial arts (kickboxing or grappling).
- “Alpha” diet: High-protein, low-carb meals—think steak, eggs, and greens—eaten at strict intervals. Avoids sugar like “weakness.”
- Supplements stack: BCAAs, creatine, and vitamin D3 to fuel recovery.
Steal this: Tate’s “no excuses” approach to fitness. Even while traveling, he trains in hotel gyms or does bodyweight circuits.
Business and Hustle: Building the “Matrix”
Tate’s empire (Hustler’s University, casinos, webcam studios) runs on ruthless efficiency:
- “Money calls” first: Spends mornings on high-stakes Zoom meetings with business partners. Prioritizes revenue-generating tasks.
- Social media dominance: Posts 10–20x/day across platforms, leveraging controversy for virality. Uses a team to edit clips and manage comments.
- Crypto hustle: Dedicated time to trade Bitcoin and meme coins, calling it “modern-day gambling for winners.”
Key takeaway: Tate’s “win at all costs” mindset means delegating fluff (e.g., editing, admin) to focus on big wins.
Mindset Mastery and Controversy
Tate’s routine includes mental conditioning to handle backlash and stay motivated:
- Affirmations: Repeats mantras like “I am the best” and “I deserve wealth” while staring in a mirror.
- Criticism fuel: Reads hate comments to “stay sharp” and prove detractors wrong.
- Luxury rewards: Buys supercars (he owns 41+) as “trophies” for milestones.
Pro tip: Love him or hate him, Tate’s unshakable self-belief is a case study in turning confidence into currency.
Evening Routine: Recovery and Reflection
- Sauna therapy: 30 minutes in a sauna to detox and decompress.
- War room planning: Reviews tomorrow’s schedule with military precision.
- No screens before bed: Avoids blue light to protect sleep quality.
Why it matters: Even Tate’s “alpha” grind has recovery built in—a reminder that sustainability matters.
Tate’s Non-Negotiables
- Discipline is non-optional: “You will never be rich if you sleep past 7 AM.”
- Aggression in goals: “Attack your day like it owes you money.”
- Self-belief above all: “You can’t lose if you refuse to accept failure.”
Final Thought
Andrew Tate’s routine is engineered for one thing: winning. Whether you agree with his methods or not, his blend of discipline, fitness obsession, and strategic hustle offers lessons in audacious goal-setting. Just remember: Routines should empower your values, not just mimic internet personas.
What to Try Next:
- Test a “5 AM challenge” for one week (with a cold shower).
- Replace one hour of social media scrolling with a revenue-focused task.
Want more controversial deep dives? Explore routines of Joe Rogan, Peter Attia, and more.